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by Sang Min (Leo) Whang : The New Consumer Psychology: Scanning buying behavior with MRI of the mind

ISBN : #1138898937 | Date : 2015-11-04

Description :

PDF-adde4 | The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers peo… The New Consumer Psychology: Scanning buying behavior with MRI of the mind


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HBRs Must Reads 2015 Definitive PDF 1cef86acb

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by Harvard Business Review : HBR’s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article “The Focused Leader”) (HBR’s 10 Must Reads)

ISBN : #163369464X | Date : 2015-05-05

Description :

PDF-3f2c1 | A year’s worth of management wisdom, all in one place.We’ve combed through ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the freshest, most relevant thinking driving business today. With authors from Clayton Christensen to Roger Martin and company examples from Netflix to Unilever, this volume brings the most current and i… HBR’s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article “The Focused Leader”) (HBR’s 10 Must Reads)


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CIM Coursebook 99 International Marketing PDF Ed34528a6

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CIM Coursebook 99/00: International Marketing Strategy, Fifth Edition (Cim Workbook Series) PDF




by KEITH LEWIS : CIM Coursebook 99/00: International Marketing Strategy, Fifth Edition (Cim Workbook Series)

ISBN : #0750643609 | Date : 1999-10-09

Description :

PDF-2bfa0 | International Marketing Strategy is specifically developed and written for students studying for the International Marketing Strategy module of the CIM Diploma. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications. It is designed to help you pass your professional examinations first time, and give you practical marketing k… CIM Coursebook 99/00: International Marketing Strategy, Fifth Edition (Cim Workbook Series)


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[Pub.44hFU] CIM Coursebook 99/00: International Marketing Strategy, Fifth Edition (Cim Workbook Series) PDF | by KEITH LEWIS


CIM Coursebook 99/00: International Marketing Strategy, Fifth Edition (Cim Workbook Series) by by KEITH LEWIS

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Strategic Law Firm SEO Optimization PDF Cb54e1237

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Strategic Law Firm SEO: A Guide to Modern Search Engine Optimization Strategy for Law Firms PDF




by Mr. Jerry L. Work : Strategic Law Firm SEO: A Guide to Modern Search Engine Optimization Strategy for Law Firms

ISBN : #0615619169 | Date : 2012-03-28

Description :

PDF-019d7 | Strategic Law Firm SEO explains in detail how a law firm should promote its website online. The emphasis is on organic search engine optimization, although it also covers social media, especially in the context of helping to improve search engine rankings. It discusses the three major categories of SEO: on-page optimization, off-page optimization, and local SEO; and gives specific instructions on … Strategic Law Firm SEO: A Guide to Modern Search Engine Optimization Strategy for Law Firms


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Strategic Law Firm SEO: A Guide to Modern Search Engine Optimization Strategy for Law Firms by by Mr. Jerry L. Work

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Little Things Big Returns Experiences PDF B60923bdb

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Little Things Big Returns: How to Deliver Experiences that Matter Most to your Customers PDF




by Daryl Travis : Little Things Big Returns: How to Deliver Experiences that Matter Most to your Customers

ISBN : #0989710351 | Date : 2015-09-08

Description :

PDF-31187 | 80 percent of companies believe they deliver a good customer experience. Yet, only 8 percent of customers agree. Why is there such a disparity? Where do companies go wrong? How can you optimize your customers’ experience? Little Things Big Returns reveals how companies miss the little things that draw customers in or turn them away. Most importantly, this book explains how companies can clo… Little Things Big Returns: How to Deliver Experiences that Matter Most to your Customers


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Little Things Big Returns: How to Deliver Experiences that Matter Most to your Customers by by Daryl Travis

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How Prepare Results Driven Marketing Plan PDF 2c2b0e272

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How to Prepare a Results-Driven Marketing Plan PDF




by Martin L. Bell : How to Prepare a Results-Driven Marketing Plan

ISBN : #0814476902 | Date : 1987-12

Description :

PDF-e2222 | Book by Bell, Martin L…. How to Prepare a Results-Driven Marketing Plan


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Quickly Grow Your Accountancy Practice PDF B64855b44

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How to Quickly Grow Your Accountancy Practice: By Acquiring and Keeping the Clients You Really Want PDF




by Steve Hackney : How to Quickly Grow Your Accountancy Practice: By Acquiring and Keeping the Clients You Really Want

ISBN : #0956790704 | Date : 2011-02

Description :

PDF-13f6c | … How to Quickly Grow Your Accountancy Practice: By Acquiring and Keeping the Clients You Really Want


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How to Quickly Grow Your Accountancy Practice: By Acquiring and Keeping the Clients You Really Want by by Steve Hackney

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HOW PREDICT CONSUMER PSYCHOLOGY Johnny PDF 1ace21c0b

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by Johnny CH Lok : HOW TO PREDICT CONSUMER PSYCHOLOGY

ISBN : #1521080720 | Date : 2017-04-16

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PDF-a0c9c | This book is a business psychological teaching book. This book aims to indicate some sample different kinds of client individual psychological emotion challenges to give opions to let these businesses how to solve these psychological challenges and how to attract clients’ concerning to their products or services. Also, I shall explain how to use psychological methods to predict clients’ emotion in… HOW TO PREDICT CONSUMER PSYCHOLOGY


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Worlds Greatest Brands Nicholas Kochan PDF D2896de72

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The World’s Greatest Brands PDF




by Nicholas Kochan : The World’s Greatest Brands

ISBN : #0814747019 | Date : 1997-03-01

Description :

PDF-d8c4d | We all know a successful brand when we see one. But why do some succeed when others fail? From Coca-Cola to Microsoft, from Ben and Jerry’s to Reebok, The World’s Greatest Brands looks at the histories of successful brands, ranking them by achievement and focusing on their individual recipes for success.Opening with a discussion of the way branding works, the latest trends in branding, and the ten… The World’s Greatest Brands


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The World’s Greatest Brands by by Nicholas Kochan

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Strategy Proc Marketing Ohm Phec PDF 77ed66e02

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Sm Strategy Proc Marketing Ohm Phec PDF




by MURRAY : Sm Strategy Proc Marketing Ohm Phec

ISBN : #0136919669 | Date : 1997-07-17

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PDF-4a2bb | … Sm Strategy Proc Marketing Ohm Phec


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Sm Strategy Proc Marketing Ohm Phec by by MURRAY

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Legendary Brands Unleashing Storytelling Strategy PDF 675c17e9b

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Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy PDF




by Laurence Vincent : Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy

ISBN : #0793155606 | Date : 2002-10-18

Description :

PDF-a1fc7 | Why do Coke, Nike, and Apple inspire so much loyalty among consumers? Laurence Vincent explains how smart marketing professionals can emulate these companies to build lasting brand allegiance. Coke, Martha Stewart, Ralph Lauren, and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty, these brands express consistent values and … Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy


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Content Marketing Beginners Business Marketing PDF B9fa886b3

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Content Marketing: Beginner’s Guide for Business and Marketing(content strategy for the web,content marketing strategy,content marketing … social media,seo 2017) (Volume 1) PDF




by James Jackson : Content Marketing: Beginner’s Guide for Business and Marketing(content strategy for the web,content marketing strategy,content marketing … social media,seo 2017) (Volume 1)

ISBN : #154646512X | Date : 2017-05-03

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PDF-371ad | Content marketing is good for your bottom line — and your customers Specifically, there are three key reasons — and benefits — for enterprises who use content marketing: Increased sales Cost savings Better customers who have more loyalty Content is the present – and future – of marketing Go back and read the content marketing definition one more time, but this time remove the releva… Content Marketing: Beginner’s Guide for Business and Marketing(content strategy for the web,content marketing strategy,content marketing … social media,seo 2017) (Volume 1)


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Creators Guide Transmedia Storytelling Captivate PDF 245afb7ac

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A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms PDF




by Andrea Phillips : A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

ISBN : #0071791523 | Date : 2012-06-21

Description :

PDF-2e733 | The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story.”―David Gale, Executive Vice President, MTV Cross M… A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms


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