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HBR’s 10 Must Reads on Managing People (with featured article “Leadership That Gets Results,” by Daniel Goleman) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Managing People (with featured article “Leadership That Gets Results,” by Daniel Goleman)

ISBN : #163369450X | Date : 2011-02-07

Description :

PDF-a38a9 | Managing people is fraught with challenges―even if you’re a seasoned manager. Here’s how to handle them.If you read nothing else on managing people, read these 10 articles (featuring “Leadership That Gets Results,” by Daniel Goleman). We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your employees’ performance.HBR’s 1… HBR’s 10 Must Reads on Managing People (with featured article “Leadership That Gets Results,” by Daniel Goleman)


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by Jan Chipchase : Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers

ISBN : #0062125699 | Date : 2013-04-16

Description :

PDF-bc986 | Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. Fu… Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers


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by Max Adler : A study of Marketing and Online Marketing Tools which improve online success

ISBN : # | Date : 2010-07-23

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Consumer Behavior Building Marketing Strategy, 10th Edition (Tenth Edition), by Hawkins, Mothersbaugh, & Best, Hardcover, (No Disk) PDF




by Hawkins : Consumer Behavior Building Marketing Strategy, 10th Edition (Tenth Edition), by Hawkins, Mothersbaugh, & Best, Hardcover, (No Disk)

ISBN : # | Date : 2007

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PDF-bed59 | In very good condition, ships out within 1 business day, will receive 3-5 days…. Consumer Behavior Building Marketing Strategy, 10th Edition (Tenth Edition), by Hawkins, Mothersbaugh, & Best, Hardcover, (No Disk)


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[Pub.34pLh] Consumer Behavior Building Marketing Strategy, 10th Edition (Tenth Edition), by Hawkins, Mothersbaugh, & Best, Hardcover, (No Disk) PDF | by Hawkins


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by Jenni Romaniuk : How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

ISBN : #0195596269 | Date : 2015-11-19

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PDF-5fd44 | Following the success of international bestseller How Brands Grow: What Marketer’s Don’t Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketin… How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands


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Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services) PDF




by Ayantunji Gbadamosi : Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)

ISBN : #1522502823 | Date : 2016-05-31

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PDF-12b7d | Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research… Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)


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by Kenneth Simmonds : Strategy and Marketing: A Case Approach

ISBN : #0860036456 | Date : 1986-04

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PDF-4ae6a | Book by Simmonds, Kenneth… Strategy and Marketing: A Case Approach


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by Del I Hawkins : Consumer Behavior/Consumer Behaviour: Implications for Marketing Strategy

ISBN : #0256094101 | Date : 1980

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PDF-2d33b | … Consumer Behavior/Consumer Behaviour: Implications for Marketing Strategy


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Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319173162 | Date : 2015-05-28

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PDF-28ff6 | This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international service… Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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by Arve Peder Øverland : Always On: Digital Brand Strategy in a Big Data World

ISBN : #1472447794 | Date : 2014-12-23

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PDF-e3601 | Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company’s strategies, such as leadership buy-in and follow through on implementations and performance management, without being slow, rigid and check… Always On: Digital Brand Strategy in a Big Data World


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